Speaker Bio

Alsharifeh Noor Bint Ali is a Jordanian Hashemite and a career diplomat who began her service in 2010 as a Diplomatic Attaché at the Jordanian Ministry of Foreign Affairs and Expatriates, following her experience in government consulting with a Jordanian consultancy firm. Since August 2023, she has been serving as First Secretary at the Embassy of the Hashemite Kingdom of Jordan in Muscat, Oman. Prior to her current posting, Noor worked at both the Economic and International Cooperation Department and the Expatriates Affairs Department at the Ministry in Amman. During these two years, she established the Cyber Diplomacy file as a standalone portfolio, liaised with the Jordanian National Cyber Security Center, and closely followed up on its development. Before these roles, Noor served as First Secretary at the Jordanian Embassy in London for four years, where she focused on digital technology issues, development, and special projects. Additionally, she established and led the Digital Presence Unit at the Ministry of Foreign Affairs and Expatriates in Amman, working on the digital transformation of ministry services in collaboration with other Jordanian ministries. Between 2010 and 2016, Noor held roles in various departments within the Ministry, such as the Negotiations Coordination Bureau, the Operations Center, and the Private Office. From 2013 to 2014, Noor took an unpaid leave of absence to serve as Project Manager (for both Jordan & Lebanon) with “BBC Media Action” and in partnership with UNHCR and the Jordanian General Security Directorate, where she led a project that produced short films to assist Syrian refugees in community centres. She developed content covering health, legal services, education, and shelter, helping displaced Syrians navigate life as refugees. Noor also managed cross-border teams and worked closely with refugee communities and aid workers to ensure the project's relevance and impact.
Noor holds a bachelor's degree in Policy Management from Dickinson College in Pennsylvania, USA. During her studies, she launched a series of talks titled "A Taste of Jordan," aimed at enhancing understanding of Jordan and Islam, which reached over 5,000 students across the U.S. East Coast. An active advocate for public diplomacy and digital engagement, Noor maintains a strong social media presence.
Currently, Noor is leading the launch of the Diplomatic Technological Empowerment Framework (DTEF), an initiative she coined and developed, aimed at equipping diplomats with essential knowledge and tools for engaging with advanced digital technologies in their work. This initiative is part of her Professional Doctorate research in Information Security at the University of East London, where she focuses on empowering diplomats in the areas of information security, digital diplomacy, and technological resilience, particularly in the Arab world and the Global South.